Unique Selling Proposition: Figuring Out Your USP Using Your Practice Approach
Updated: Jul 8, 2021
Let's face it... it can be tough trying to come up with your Unique Selling Proposition (USP).
You are a therapist- you're not selling a product, so the whole concept seems very foreign.
However, in order for you, as a therapist, to market strategically, you need to draw in the right audience.
You need to stand out. You need to call attention to the approach that makes you different from other therapists.
If you don't think of your practice as the practice that has an approach, take a look at this list of 9 solid approaches you as a therapist may have and see if any of them relate to your practice and how you approach* your therapy session. So let's dive in!
*Remember, you can have more than one approach. Make sure your approach aligns with your specialty.
YOUR 9 Approaches You Can Use For Your Unique Selling Propositions
Acceptance and Commitment (ACT)
Acceptance and commitment therapy is a form of psychotherapy and a branch of clinical behavior analysis. It is an empirically-based psychological intervention that uses acceptance and mindfulness strategies mixed in different ways with commitment and behavior-change strategies, to increase psychological flexibility
Attachment-based therapy applies to interventions or approaches based on attachment theory, originated by John Bowlby. These range from individual therapeutic approaches to public health programs to interventions specifically designed for foster careers.
Emotionally Focused Therapy (EFT)
Emotionally focused therapy and emotion-focused therapy are a family of related approaches to psychotherapy with individuals, couples, or families. EFT approaches include elements of experiential therapy, systemic therapy, and attachment theory. EFT is usually a short-term treatment.
Mindfulness-Based Cognitive Therapy (MBCT)
Mindfulness-based cognitive therapy is an approach to psychotherapy that uses cognitive behavioral therapy methods in collaboration with mindfulness meditative practices and similar psychological strategies. It was originally created to be a relapse-prevention treatment for individuals with major depressive disorder.
Internal Family Systems (IFT)
The Internal Family Systems Model is an integrative approach to individual psychotherapy developed by Richard C. Schwartz in the 1980s. It combines systems thinking with the view that the mind is made up of relatively discrete subpersonalities, each with its own unique viewpoint and qualities.
AutPlay Therapy was created by Dr. Robert Jason Grant and is an integrative family play therapy approach for addressing the needs of autistic children and their families. It combines the therapeutic powers of play therapy and relationship development approaches together in an integrative model to assist children and adolescents in mental health gains.
Trauma-Focused Cognitive Behavioral Therapy
Trauma-focused cognitive behavioral therapy is evidence-based psychotherapy or counseling that aims at addressing the needs of children and adolescents with post-traumatic stress disorder and other difficulties related to traumatic life events.
Solution-Focused Therapy (SFT)
Solution-Focused Brief Therapy (SFBT), also called Solution-Focused Therapy (SFT), was developed by Steve de Shazer (1940-2005), and Insoo Kim Berg (1934-2007) in collaboration with their colleagues at the Milwaukee Brief Family Therapy Center beginning in the late 1970s. As the name suggests, SFBT is future-focused, goal-directed, and focuses on solutions, rather than on the problems that brought clients to seek therapy.
The Gottman Method
The Gottman Method is an approach to couples therapy that includes a thorough assessment of the couple's relationship and integrates research-based interventions based on the Sound Relationship House Theory.
There are so many approaches to choose from and making the decision on what approach you want to use as your USP is a decision that you want to take your time with.
You may even find that over time your approach changes. Feel free to look up all of the other approaches that are out there. New approaches are always evolving. Pick what speaks to you and your practice and how you want your practice to run. Once you make a decision, dive in and market around that approach. You will be 10 times as likely to attract the clients you want using your approach as your USP. You will also be more likely to get client referrals.
This will help with building your practice for the long run.
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