Updated: Jul 8, 2021
Website. Facebook. Instagram. LinkedIn.
These are a few of the different types of online presence that a business can utilize. How is your business's online presence? Have you given much thought as to why it is important to have your practice online, on a website? Would it matter if your practice is visible online?
Actually... yes. It does matter to build up a web presence.
Why? Well, much of the population is online now: looking to the internet for directories, reviews of practices, phone numbers, or even addresses. Honestly, much of the same information that you've used to be able to get from the yellow pages, is now easily accessible ONLINE!
Pssst... it isn't just the phone book that has grown "old". Other things like the Dewey Decimal System, and so much are also online now.
So yes... It is so important for your practice to have an online presence! And guess what? Having a website is just that more important.
Now you're probably looking up different types of website hosting services that are listed on Google? WordPress, Wix, Squarespace, Weebly... There are SO MANY!!!
You may begin to wonder, which platform should I use for website building? There are many platforms out there that can help you decide who to use to help build up a website for your practice and get your online presence out there to anyone and everyone. BUT remember, it is important also to be sure that whomever you choose to go with, to help create your website, is HIPAA-Compliant. You're a therapist, someone who counsels people and help get them to a better state... you're not Sally selling products on her online store. It is vitally important that this be one of the main focuses when building your website, as you have very personal and private information for your clients on your website, in files, and in emails.
It doesn't have to be frustrating. Just take a look at these 3 benefits!
One great benefit when you create a website is having the means to allow others the ability to leave reviews on Google of the services rendered and recommend others to your practice. Usually, before contacting you for services or to book an appointment, most people will perform a Google search on you to find out how you are as a therapist, and to read your Google reviews from previous clients. Sometimes, your website is the first thing that they see and makes the first impression on them as to whether or not they choose you. Your website can also give your location, who you are, who you serve, and what you are passionate about.
Another benefit of owning a website is that it can also help you look professional and credible. You can start to build relationships with those who visit your website, as they are looking for someone to help them through a rough patch in their life.
One of my favorite benefits is that your website can also help give answers to any potential clients if they have questions regarding services rendered, what you do, etc. If a potential client were to find your actual website instead of a listing on a directory, there is a greater chance that they would choose your practice over one that doesn’t have a website. They will be able to see exactly who you are, what you do, and why they should choose you versus the other guy. They will be able to learn more about you and be prepared to move forward, with you!
Make it Stress-Free and check out SimplePractice.
SimplePractice is offering a free 30-day trial as well as giving you the opportunity to build your website for FREE until July 2021. That is a savings of $15 per month. SimplePractice is a practice management system, so you are able to manage your practice and website, all from the same place! How easy is that?! Check them out today here: Clinician website builder: The Professional Website by SimplePractice
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