Updated: Jul 6, 2021
What is SEO?
We hear it a lot and we know that it is important, but do we really know what it is? SEO is abbreviated for Search Engine Optimization. Search Engine Optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct or paid traffic.
Below I will go over with you the 5 SEO basics for your private practice website.
Site Speed SEO
Most people think that the speed of the website depends on the internet connection that the person who is viewing the website is using. That isn't completely true. There are many things that can cause a website to slow down or just run at a slower speed. Using a website load speed tester or completing a website audit can help you identify ways to improve your website speed for the user's experience.
Page Experience SEO
Google has made some changes in 2021. Page Experience will now affect your ranking. They gauge this by looking at the search results page to your website and then on the page itself.
Backlinks are extremely important in bringing up your SEO ranking. Improving your backlink usage will get you closer to ranking on the first page of Google.
Quality Over Quantity
What does quality over quantity mean in business? Producing a good SEO ranking is dependent on how much content you produce. It is more important to focus on the quality of content you produce. Make sure that the quality of your website content is your main goal. Don't just backlink something that your audience has no interest in just to get your SEO rankings up. It won't work that way.
Build A Brand
Oftentimes people think they can hack the system into doing what they want it to, but at the end of the day, building a brand is what will get you the results you are looking to achieve. This quote may help you understand a little better what this means:
"SEO gets a lot easier when you approach it with the goal of creating the best damn piece of content on the web for a topic. That means putting in the work, understanding people, and legitimately wanting to help them. That means giving up the hacks, the spam, and the corner-cutting. If you want to build something sustainable, you need to build a brand. And you don’t build a brand by cutting corners".
– Skyler Reeves, CEO @ Ardent Growth
As a private practice owner, SEO ranking may not be at the top of your list for many reasons. We get that, and that is why we decided to create these tips for you and we also created the Private Practice Website Audit.
We want you to have all of the knowledge possible for you to improve your website SEO rankings. We are offering our Audit exclusively to our FB members at a fraction of the cost. If you are interested in a website audit for a fraction of the typical cost, Click here.
Either way, we hope this post helps to lead you in the right direction. Cheers!